Social Media in Marketing 2016

Escrito por Abacus Marketing el 14 de Junio del 2016

Advertising in social media (Social Media Marketing) is a new form of online marketing. This type of publicity promotes company brand, website or institutions through various social networks and therefore has become an important part of digital marketing.

Social media is becoming more and more popular not only among ordinary users but also in the world of marketing and advertising. One of the main reason of their increasing importance is that they create great opportunities for targeting and reaching out to potential customers and give the possibility to build and maintain stable relationships with existing ones. In the world of social media customers are the best ambassadors of the brand. For that reason creativity is crucial to run fan pages on social networks. We have to create content so as to catch the attention of users, and thus they publish and advertise us further.

To achieve this goal, you can use advertising messages which become more and more popular and available. Nowadays, advertisers can promote their products or brands not only on Facebook, but also Instagram, Twitter, LinkedIn and other social networking websites. Furthermore, even on SlideShare, you can find some interesting and useful functions and tools for company´s marketing purposes.

As stated in the report „Priming the Economic Engine. How Social Media is Driving Growth for Small and Medium Businesses (SMBs)” written by LinkedIn and TNS, it is clear that advertising in social media is becoming more common and profitable. According to this research:

81% of small and medium-sized companies use social media to improve their business

94% of small and medium-sized companies using them for marketing purposes

3 of 5 small and medium-sized companies make a profit on the use of social media

91% of mentioned above believe that social media are effective

81% of companies using social media claim that it helps pave a new paths of business

As I mentioned before, currently you can use various social networks to develop and promote your business. Nevertheless, Facebook is one of the biggest advertising platforms, which sets new standards and blaze a trail in online marketing. There are plenty of advertising formats that Facebook provides to advertisers:

  • Adverts of posts (Page Post Ads)

  • Adverts of fanpage (Page Like Ads)

  • Adverts of website (Page Post Ads Link)

  • Carousel Adverts (Carousel Ads) – facilitate to display a few pictures, links, and headers or calls to action in one post

  • Dynamic Adverts of products (Dynamic Product Ads)

  • Adverts of applications (App Ads)

  • Adverts for collecting leads (Lead Ads)

  • Local Awareness Adverts - form of geotargeted advertising

  • Custom Location Adverts – also form of geotargeted advertising

  • Video Ads

As we see, social media enjoys unflagging popularity. Among them, the undisputed leader is still, of course, Facebook - this site is also the most powerful and developed, which is characterized by the amount of available forms of advertising. Nevertheless, other social media channels more often and in a wider form gives to users the ability to create their own adverts. A multitude of channels and available forms, gives entrepreneurs and marketers a wide range of possibilities and based on their individual decisions and needs they will select which channel and what kind of form to have the best reach.

A grate example of good marketing activities on Facebook is the page “Viajeros Playeros” which is a new project of Abacus Marketing Solutions addressed to fans of traveling, adventures, vacations, leisure, sightseeing and interesting facts about the world. Besides having fun and spending a nice time, users have the chance to enjoy exclusive offers and take part in sweepstakes and win very attractive prizes.