The very best of print and publishing | Cannes Lions 2016

Escrito por Abacus Marketing el 16 de Agosto del 2016

The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in the creative communications, advertising and related fields. It is considered the largest gathering of worldwide advertising professionals, designers, digital innovators and marketers.

The categories included; Film, Film Craft, Media, Press, Outdoor, Cyber, Promo & Activation, Direct, Design, Radio, Mobile, Branded Content & Entertainment, PR, Creative Effectiveness, and Titanium and Integrated. In 2013, the Festival launched a new category called the Innovation Lions, which are supposed to "honour the technology and innovation which facilitates creativity", including recognition of the 'Top 10 Startups to Watch'. Additionally, global start-ups can apply for the Start-up Academy to receive festival passes and access mentorship sessions.

Here are the best winners of the print and publishing category for the 2016:

GOLD - CAMPAIGN AWARD - CANNES LIONS

BRAND: FREDDO

AGENCY : Y&R | SÃO PAULO

 

GOLD - CAMPAIGN AWARD - CANNES LIONS

PENGUIN COMPANHIA DAS LETRAS

AGENCY: Y&R SÃO PAULO

 

GOLD - CAMPAIGN AWARD - CANNES LIONS

BRAND: INTERFLORA

AGENCY: TAPSA | Y&R, MADRID

 

SILVER - CAMPAIGN AWARD - CANNES LIONS

BRAND: FORBES

AGENCY: Y&R PRAGUE

 

SILVER - CAMPAIGN AWARD - CANNES LIONS

BRAND: CITY OF BUENOS AIRES

AGENCY: THE COMMUNITY, MIAMI

 

SILVER - CAMPAIGN AWARD - CANNES LIONS

BRAND: FERRERO ROCHER, ARGENTINA

AGENCY: LA COMUNIDAD, BUENOS AIRES

 

SILVER - CAMPAIGN AWARD - CANNES LIONS

BRAND: GETTY IMAGES

AGENCY: ALMAPBBDO, SÃO PAULO

 

BRONZE - CAMPAIGN AWARD - CANNES LIONS

BRAND: McDONALD'S

AGENCY: TBWATHAILAND, BANGKOK

 

BRONZE - CAMPAIGN AWARD - CANNES LIONS

BRAND: HARVEY NICHOLS

AGENCY : ADAM&EVEDDB | LONDON



BRONZE - CAMPAIGN AWARD - CANNES LIONS

BRAND: VOLKSWAGEN SOUTH AFRICA

AGENCY: OGILVY & MATHER CAPE TOWN


 

BRONZE - CAMPAIGN AWARD - CANNES LIONS

BRAND: SNICKERS

AGENCY: IMPACT BBDO , DUBAI

 

BRONZE - CAMPAIGN AWARD - CANNES LIONS

BRAND:POLICE - APARTHEID MUSEUM

AGENCY: OPENCO – THE OPEN COLLABORATION, SANDTON, JOHANNESBURG