ABACUS

Types of Native Ads You Must Know

Acceso Socios Contacto

Política de Privacidad

Nos preocupamos por la privacidad y seguridad de tu información personal. Ponemos en práctica una política de seguridad para garantizar la privacidad y confidencialidad de tus datos personales recogidos a través de esta página web.
Recogida y uso de la información

La información, incluyendo datos personales está recogida al rellenar formulario de contacto a través de nuestra página web (nombre, correo electrónico). Los datos recogidos no se venderán, alquilarán o compartirán ningún caso. Abacus Marketing Solutions S.L. es el único propietario de la información recopilada a través de esta página web.

Uso de Cookies

Una cookie es un archivo o un elemento de información que se puede guardar en tu ordenador u otro dispositivo conectado a internet. También usamos cookies para recopilar información, mediante la grabación automática de la información cuando visitas la web. En tu primera visita en la página aparece el aviso del uso de las cookies.

Enlaces a otros sitios web

La web puede contener enlaces a otros sitios web que no están bajo nuestro control. No somos responsables de la recogida y protección de información y datos en estos sitios web. Es recomendable que leas la política de privacidad de cada sitio que visitas y utilizas.

Cambios de política de privacidad

Abacus Marketing Solutions S.L. acentua posiblidad de cambios en nuestra Política de Privacidad. Cualquier cambio será comunicado a través de nuestro sitio web.

Información de contacto

Si tienes preguntas sobre nuestra política de privacidad, puedes ponerte en contacto en: info@abacus-marketing.com.

Blog de Abacus

Types of native ads you must know

Very few years ago no one heard about this type of advertising, even during searching in Google showed up only 2 results. Today, Native ads is catching the wind in the sails and you can find more and more articles, reports and general content about it. Thank to this article you will know what exactly is the native advertising and what form and fuction is caracteristics for this type of online campaigns.

In a nutshell, native advertising is an alternative to traditional display that, although still works good, but it is becoming increasingly a nuisance for users in the web. Because of this such high saturation users more and more use the Adblock Ad Blockers and unknowingly fall into the "banner blindness" phenomenon. And this we can call the idea (and hope) for native advertising.

 

What exactly is the native ads

Do you know what native advertising is? In this post we are going to explain, as this new advertising trend is gaining more and more ground among online advertising professionals.

There is no single consistent definition. Indeed how many publishers and authors, so many ideas for native advertising.

In the one phrase you can tell that Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. Regarding the FORM Native ads match the visual design of the experience they live within, and look and feel like natural content. Regarding its function Native ads must behave consistently with the native user experience, and “acts” just like natural content.

 

Form and function of Native Advertising

Native ads, or native ads, are transparent and effective. Transparent because they warn from the beginning that they treat advertising; Effective because they integrate seamlessly with the content of the website where they are published, so that they attract interest in the corresponding article and do not interrupt users' reading (they are not intrusive). So much so that they are said to be "advertising for the enemies of advertising".

Due to the chameleon character of native advertising, these contents are usually accompanied by a legend that warns us that we are facing an advertising content, however editorial it may seem. This warning is not only used for ethical reasons. If a follower of the platform sees that the brand is allocating resources to offer content that adds value to that website, and does so in a respectful and non-intrusive way, it will remember that brand positively.

Some examples of this native advertising are promoted tweets, paid articles, videos of longer duration than the classic spot, interactive graphics, photographs or any type of content that is organically integrated into the experience of the platform.

 

Categorías de Native Ads:

To begin with, we can classify them into two general categories because of the media or platforms on which these native contents are published:

  • Natives ads closed: online advertising through a website or platform with a specific profile, such as Twitter and Facebook ads or blog posts.
  • Natives ads open: thanks to certain systems, ads can be advertised on various platforms with the same theme.

Typology of native ads

Native ads integrated in the editorial content: this format has several variations:

Content created jointly by the advertiser and the editorial team, which integrates with the natural content of the website and links, internally, to another page within the website. In order to analyze their effectiveness, interactions and notoriety are measured.

Sponsored links within the editorial content and that connect with other pages, such as the own brand advertiser. The statistics to take into account would be CTR and conversions.

Ad integrated in the content of the page, with the same editorial aspect and that allows the user to interact with it (reading, clicking, playing, etc.). It has the appearance of a "related post" but actually leads to the brand page. As in the first case, their results are calculated by notoriety and interactions.

SEM, or native ads in searches: are the outstanding results that appear when a person performs a search in the browsers of Google, Bing, Yahoo, etc. These ads are placed above or next to the natural positioning results and are composed of the following elements: title, URL and metadascription, that is, a couple of lines summarizing what the user is going to find on the page and that they must appeal To their interest in the product or service offered. As we see, most of these ads are text, although there are exceptions with images depending on the campaign we choose. It is a type of direct and effective advertising in spite of being a very limited network, since it depends on the searches of the users. Only CPC (Cost Per Click) payment model is supported, meaning the advertiser pays for each click that users make on the ad.

Recommendation Widgets: Similar to embedded ads on a web page but with the difference that they do not have the appearance of editorial content and include a small badge with an out-of-site link of the style "We recommend", "You may also be interested ", etc. Ideally it should include images of the products offered, but it can also contain text, HTML, eCommerce videos ... It is possible to measure your results using metrics such as notoriety and interactions.

Promoted lists: This format is not used in websites that have editorial spaces, but products or services. It merges completely with the browsing experience of the user, so that it is presented in an identical way to the articles offered on the web but linking to the external page of the brand. In this case, the analytics are obtained by direct response.

Standard ads, integrated with native elements: these ads are positioned outside the editorial area and show particularly relevant content contextualized and linked to the external web of the brand. They have a similar appearance to display advertising campaigns but differ from the rest of the page through a special label. Interactions and notoriety are the metrics by which we can analyze them.

Native ads to measure: the advertiser and the editorial team design the bespoke ad in a creative way that can not be included in any of the previous sections.

Native ads in Social Media: Native advertising facilitates, to a great extent, segmentation and personalization, as well as the visual integration within the timeline of users. It can also be easily optimized for mobile, thus guaranteeing a perfect visualization and user experience. All of them are characteristics that distinguish social networks from the rest of online channels, which makes them perfect for the presentation of native ads. The most widely used formats are blog-sponsored posts or online journals, sponsored tweets, Facebook sponsored posts, and informative videos on YouTube.

Types of Native Ads You Must Know

This is not a first time that we are talking about Native Advertising but know only the basic notion of any advertising phenomenon is not enough to be successful in the world of online marketing. When an advertising technique is geting known and more popular become more complex and appear many forms of it.

We don´t wont to stop on the surface. That´s why we present in this article the most important categories and types of Native Ads you must know to use the most apropriate to your product or brand and reach all goals with your campaigns.

Categories of Native Ads:

To begin, we can classify them into two general categories regarding the media or platforms on which these native contents are published:

            Natives ads closed: online advertising through a website or platform with a specific profile, such as Twitter and Facebook ads or blog posts.

Native Ads in Facebook

      Natives ads open: thanks to certain systems, ads can be advertised on various platforms with the same theme.

Open Native Ads

 

Typology of native ads

Inside the dual division mentioned above you can find much more different types of this advertising technique:

1. Native ads integrated in the editorial content. This format has several variations:

  • Content created jointly by the advertiser and the editorial team, which integrates with the natural content of the website and links, internally, to another page within the website. In order to analyze their effectiveness, interactions and notoriety are measured.

  • Sponsored links within the editorial content that connect with other pages, such as the own brand advertiser. The statistics to take into account would be CTR and conversions.

     Sponsored links

  • Ad integrated in the content of the page, with the same editorial aspect and that allows the user to interact with it (reading, clicking, playing, etc.). It has the appearance of a "related post" but actually leads to the brand page. As in the first case, their results are calculated by notoriety and interactions.

Native Ads Integrated

2. SEM, or native ads in browsers - the display results that appear when a person performs a search in the browsers of Google, Bing, Yahoo, etc. These ads are placed above or next to the natural positioning results and are composed of the following elements: title, URL and metadascription, that is, a couple of lines summarizing what the user is going to find on the page and that they must appeal To their interest in the product or service offered. As we see, most of these ads are text, although there are exceptions with images depending on the campaign we choose. It is a type of direct and effective advertising in spite of being a very limited network, since it depends on the searches of the users. Only CPC (Cost Per Click) payment model is supported, meaning the advertiser pays for each click that users make on the ad.

Native Ad in browser

3. Recommendation Widgets - similar to embedded ads on a web page but with the difference that they do not have the appearance of editorial content and include a small badge with an out-of-site link of the style "We recommend", "You may also be interested ", etc. Ideally it should include images of the products offered, but it can also contain text, HTML, eCommerce videos ... It is possible to measure your results using metrics such as notoriety and interactions.

Recomendation Widgets

4. Promoted lists: This format is not used in websites that have editorial spaces, but products or services. It merges completely with the browsing experience of the user, so that it is presented in an identical way to the articles offered on the web but linking to the external page of the brand. In this case, the analytics are obtained by direct response.

5. Standard ads integrated with native elements - these ads are positioned outside the editorial area and show particularly relevant content contextualized and linked to the external web of the brand. They have a similar appearance to display advertising campaigns but differ from the rest of the page through a special label. Interactions and notoriety are the metrics by which we can analyze them.

6. Native ads in Social Media: Native advertising facilitates, to a great extent, segmentation and personalization, as well as the visual integration within the timeline of users. It can also be easily optimized for mobile, thus guaranteeing a perfect visualization and user experience. All of them are characteristics that distinguish social networks from the rest of online channels, which makes them perfect for the presentation of native ads. The most widely used formats are blog-sponsored posts or online journals, sponsored tweets, Facebook sponsored posts, and informative videos on YouTube.

Social Media Native Ads

7. Custom-made Native ads: the advertiser and the editorial team design the bespoke ad in a creative way that can not be included in any of the previous sections.

As you can see the typology of Native Advertising is quite developed already so you can surly find the best option to promote your business or product. Don´t stay behind the new marketers trends and use them to ensure effective visibility to your brand.