Black Friday - worldwide day to celebrate consumerism
How it happened that someone has decided that it is going to be the friday of November. It is connected with moveable feast - Thanksgiving day which always is celebrated on Thursday.
So day after Thanksgiving Thursday, when millions of consumers who get the day off from work or school crowd into stores for what is traditionally considered the beginning of the Christmas shopping season.
There are many different theories providing us with the explanation of this event.
Black Friday is rooted in Philadelphia. In the 1950s, police in The City of Brotherly Love used the term to describe the groups of shoppers from the suburbs that descended into the city for the days after Thanksgiving. So according to this theory, the name of Black Friday in that time was considered as an apartheid.
Black Friday is commonly mistaken for being named after the day retail companies would become profitable for the year. Retailers used to record their losses in red ink and profits in black. According to the fact that on that Friday they were writing everything in black - the name stayed - Black Friday. So the connotation of black colour seems to be super positive, because it simply means a revenue for the companies.
There's also a more recent myth circulating that the term refers to the days of slavery when slaves were sold at a discount to plantation owners the day after Thanksgiving.
We still don’t know why the names stayed, but all society need the particular names to create their own easily recognised language, so one is sure Black Friday connoted promotion, discounts, longer working hours of shops and moths of preparations of marketing experts.
Holiday shopping season is very much a creation of 20th century consumer culture. As we can observe every year some changes we see that the trend came to Europe from US and stayed with us bringing companies special revenue.
Black Friday, is the essence of marketing in and of itself. After branding the name “Black Friday”, it became that popular that we can use it as a separated marketing channel to have the products sold. Nowadays when the November comes, everybody is waiting with doing shopping for this magic discount day, which from just one Friday became whole week.
Considering all those myths going around, one is sure, the revenue of this day, which increases every year more and more.
The influence of Black Friday into the Marketing Agency is easy to recognise: all November of preparation, booking places in databases, special Black and White graphics, new actions like Pre and Post Black Friday performance. During the Black Week reading your favourite newspaper you just see the banners full of discount and newsletter is full of amazing discounts. The question can be if nowadays any of companies don’t organise Black Friday?